customer centric borrower segmentation

Using Borrower Segmentation to Drive More Leads to Your Funnel

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Borrower segmentation is a powerful process for loan officers…
ARM Loans ARM Loan Myths Loan Officer Value Prop

Tips for Defining Your Loan Officer Value Prop

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As a loan officer, you've got a ton to do every day - help potential…
First-time Homebuyer Market Report 02.19 slowdown

First-Time Homebuyer Market Report 02.19

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The Eighth Edition of the First-Time Homebuyer Market Report The…
ARM Loans ARM Loan Myths Loan Officer Value Prop

5 ARM Loan Myths Your Borrowers Believe That You Need to Bust

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Perhaps one of the greatest obstacles you might have in discussing…
ARM Loans ARM Loan Myths Loan Officer Value Prop

Interest Rates are Rising: What You Need to Know About ARM Loans

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If you pay attention to the overall mortgage lending landscape,…
Fighting Mortgage Fraud

Identifying the Top 3 Most Common Types of Mortgage Fraud

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In the mortgage industry, we consistently hear that mortgage…
customer centric borrower segmentation

6 Tips for Cultivating a Customer-Centric Culture

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First-time homebuyers…they're oftentimes scared, confused,…
personally identifiable information

Clean Up Old Data or Suffer the Consequences

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Mortgage information is a prime target for data thieves By David…
first-time homebuyer

First-Time Homebuyer Market Report 12.18

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The Seventh Edition of the First-Time Homebuyer Market Report In…
HFA Loans, Down Payment Assistance Programs

HFA Down Payment Assistance Programs and How They Work

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Down payment assistance programs are like TV remotes. Most lenders…
Rural Markets

How to Maximize Appraisal Underwriting Approvals in Rural Markets

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Relax, underwriters, it’s just rural This story first appeared…
closing leadership skills gap

Closing the Management Skills Gap

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By Charlotte Tyson Mortgage professionals moving into supervisory…